UX Designer
Honeit Cover Screen 2.png






About Honeit

Honeit was founded in 2014 and is headquartered in Berkeley, CA. Honeit provides “a better interview experience.” The platform allows for users to schedule, prepare, conduct the interview and share insights. In the interview, users record the highlights and share those parts with a hiring manager.


The original brief was for us to explore new use cases. After further research, we decided that it’s more valuable to reevaluate the existing platform.

With the client, we decided on a new goal of learning why potential clients are reluctant to convert. We would provide our client with recommendations, insight from user research, and provide strategic concepts from findings. We needed to do research on target users as well as what people think of the site to examine and analyze the current website, and possible usability issues.

Role - UX Consultant

Three UX Designers
Communication with client
Organized findings from interviews
Created standard documentations
Gathered user research
Ideated concepts for the experience
Created wireframes for interview dashboard
Suggestions for the home page

Tools & Methods

Tools: Sketch, Omnigraffle
Methods: User Interviews, Usability Testing, Affinity Mapping, Create Personas, Design Wireframes, Provide Suggestions


3 Weeks


  • Competitive Analysis
  • List of Insights
  • Interview Page
  • Interview — Interview Page
  • Interview — Feedback Page
  • Interview — Feedback — Share Page
  • Suggestions by annotations for Existing Home Page
  • Redesigned Site Map
  • Redesigned Flow


Recruiters are overwhelmed during phone interviews because they have to make judgments while thinking of the next question, noticing qualities and keywords, recording technical details and physically jotting things down.


A platform that makes it easier to manage various tasks during the phone interview process.




Competitive/Comparative Analysis

We completed an in-depth feature analysis to identify market standards, how Honeit differentiates itself, and competitive opportunities.

  • Green Job Interview
  • Spark Hire
  • Take The Interview
  • Soundcloud


I helped conducted 7 in-depth interviews. We interviewed 3 target users — recruiters. Other types of users were interviewed because they conducted interviews. These individuals included 2 employees, 1 market researcher, and 1 admissions person.

Some interviews were conducted through the phone, so we utilized the Honeit platform to schedule, prepare, conduct the interview, and share insights with each other. This way, we can learn the tool we are working on and experience it for ourselves.

Usability Testing

Some people were interviewed in person, and these individuals were asked to do usability testing on the existing interviewing platform. They were asked to go through the process of an preparing, connecting, and interviewing/recording on Honeit. I recorded their thoughts by taking notes.

Affinity Mapping

To gain high-level insights, we did affinity mapping. We individually wrote down what we thought stood out from each interview on post-it's and started posting them on the wall. We compiled key insights into categories: Schedule, Record, Share, and Product. This helped solidify our understanding of how users currently interview as well as their pain points.

Insights Gained

  • Candidates don’t mind being recorded
  • Interviews should be conversational and doesn’t need to be entirely structured
  • The current process is short and therefore, the System should beintuitive and easily recognizable — recruiters are busy
  • Recruiters often multitask and are overwhelmed in interviews — mightmiss things
  • The goal of an interview should ultimately be to evaluate the candidate
  • Hard to vouch for candidate that the hiring manager might not necessarily think has the right criteria — helps establish trust
  • Recruiters prepare for interviews in advance
  • Hiring managers have certain criteria that they want to dig into
  • Scheduling and Sharing is only part of the recruiting process — need ATS integration


From the research and insights that we gathered, I went on to create the personas. These will help guide the process.



Based on the research, insights, and personas, I started ideating on concepts and created wireframes.

Prepare Page: Recruiters should be able to prepare for the candidate any time before the interview. They can click on the candidate name and start preparing for them. Here they can scheduling the interview by selecting a set date and time or sending a link to the candidate and have them pick the time. On this page, recruiters can see the candidate profile, pick the job they’re applying for to see the job description, setting the criteria, and deciding on talking points


Interview — Interview: Recruiters see this page when they start the interview with candidates. We suggest that there be a candidate profile on the left side along with the job description for the job they applied to and extra notes. From our insights, people have said that they wanted to be able to quickly pull up things from the candidate as well as see what job they applied to and what this job entails. The Interview Guide replaces the Interview Script to imply flexibility, not necessarily needing to have fixed questions. During the interview, recruiters can also write comments and it will be tagged in the audio clip, similar to Soundcloud.

Interview — Feedback: After ending the call for the interview, recruiters can quickly jot down their impressions into the box at the top. They can also listen to the different sections. Recruiters might be done with this for now and decide to “Finish”. Or they can quickly “Share” all of these insights right away.



Interview — Feedback — Share: When recruiters click “Share,” they see this page where they can choose which sections will be sent to the hiring team. The candidate profile, Impressions and Criteria will automatically be included when shared. They can click “Send” and follow the current Honeit process of sharing.


From the usability testing, we found what individuals were confused about or what they would want to see on the home page. Here we provided some suggestions as to what could change and how it could change.


Site Map

We provided a suggested site map for Honeit. The pages are a bit scattered, so we suggested that some items be condensed into one since they go together.



We came up with a suggested flow showing the four steps of the interviewing process on Honeit. This is for scheduling, preparing, conducting, and sharing.


What’s Next?

  • Usability test on the our suggested interview dashboard
  • Mockup suggested home page and usability test
  • Research new use cases such as qualitative research, journalism, and police detectives